First United Bank is pleased to announce that Justin Sanderson has been appointed Chief Transformation Officer, where he will lead the bank’s enterprisewide transformation initiatives focused on growth, innovation, and customer experience.
Sanderson brings extensive experience in digital transformation, customer strategy, and organizational change. Prior to joining First United, he held leadership roles in consulting and financial services, including positions with global firms focused on customer growth, analytics, and digital strategy.
In his new role, Sanderson willfocusonaligningstrategy and technology to enhance First United’s ability to serve customers and communities more effectively. He will work across business lines to drive initiatives that improve efficiency, strengthen engagement,andpositionthe organization for long-term growth.
“Justin brings a unique combination of strategic insight and practical execution,” said Greg Massey, Chief Executive Officer of First United Bank. “His ability to connect customer experience, technology, and business strategy will be instrumental as we continue to evolve and grow.”
Sanderson previously served in a senior leadership role at First United, where he led marketing and digital initiatives, helping shape the bank’s brand and customer engagement strategy.
“I’m excited to continue building on the strong foundation at First United,” said Sanderson.“Thisroleisabout helping the organization adapt, grow, and continue delivering meaningful value to empower our employees, customers and communities to Spend Life Wisely.”
Sanderson holds degrees from Baylor University and SMU Cox School of Business and has built his career at the intersection of strategy, technology, and customer experience.