Hard Rock coming to Lake Texoma

Today, Hard Rock International in partnership with Pointe Vista Holding Company announced development plans for the Hard Rock Hotel at Lake Texoma and The Residences at the Hard Rock Hotel Lake Texoma. Set to begin construction in March 2024, the Hard Rock Hotel and Residences will be located within the Pointe Vista development, joining a 2,700-acre master-planned resort community featuring over 19 miles of shoreline, a golf course, enclosed waterpark, a family entertainment center, amphitheater, 11-acre inland Oasis Spring, ChickasawCasino,andmore. The project is expected to create over9,000jobsinthearea.

With a planned 2Q 2026 opening, the new Hard Rock development will be a premier destination on the Oklahoma- Texasborderfeaturing both natural splendor and a breadth of resort amenities. The area is the ideal location for both summer and winter, offering an array of water-based and indoor waterpark activities, hosting conventions and events, and excitement-filled days and nights year-round. It’s the only resort venue serving all of north Texas and the entire State of Oklahoma with this broad assortment of amenities, “We’re excited to expand our award-winning hotel portfolio and bring our unique brand of hospitality and entertainment to Lake Texoma and the Pointe Vista development,” said Todd Hricko,SeniorVicePresident and Head of Global Hotel Development for Hard Rock International. “We’re especially thankful to Oklahoma Governor Kevin Sitt for his supportofournewHardRock developmentinPointeVista.” “It’s my pleasure to welcome the development of the Hard Rock Hotel and Residences at Lake Texoma and create even more reasons for guests to visit this beautiful area and stimulate our local economy,” said Governor Kevin Sitt of Oklahoma.

“Our collaboration will be a great success with Hard Rock International and a very positive contribution to the Pointe Vista community,” said Mark Fischer, CEO of Pointe Vista Holding Company. “We’re thrilled to createauniqueresidenceand entertainment destination.”

'Our team at Oasis Amenities is excited and ready to put our design-build experience and innovative technology of Oasis Springs to work to bring about a premier water amenity at Lake Texoma. Caribbean Bay, the first Oasis Spring in the State of Oklahoma, will offer residents and visitors a unique, appealing, safe, clean body of water to create cherished moments. We feel privileged to be part of the dynamic collaboration and are committed to curating an unparalleled destination that seamlessly merge luxury, entertainment, and extraordinary guest experiences while but also invigorating the local economy,' stated Christopher Souza, President and CEO of Oasis Amenities.'

The new Hard Rock Hotel atLakeTexomawillwelcome all guests with several signature features throughout the property and is set to have 189 rooms with 25 suites and 168 residence rentals. The 18,000-square-foot conference center and event lawn is perfect for weddings, birthdays, and other events. This property also includes many amenities such as an 11-acre OasisSpringwithwhitesand beaches, featuring islands and cabanas, Rock Spa, Body Rock Fitness, conference center, rooftop bar, fine dining, and all-day dining, Rock Shop featuring Hard Rock's world-famous merchandise, Hard Rock branded residential and other unique items. The development is serviced by an onsite highly rated golf course and a 320-slip marina. Lake Texoma attracts nearly seven million visitors every year, hosting multiple fishing and golf tournaments at the country’s 14th-largest reservoir. Rather you’re wrangling with a large bass or just enjoying the sun, you will want to experience this active lifestyle resort with a music-filled environment.

The Hard Rock Hotel at Lake Texoma and The Residences at the Hard Rock Hotel Lake Texoma will be managed by Aimbridge Hospitality, a leading global hospitality management company and the world’s largest third-party operator.

“We’re looking forward to developing this property in partnership with Hard Rock International, a company that continues to expand and explore innovative ways to bring world-class entertainment to guests, through our shared vision of creating incredible guest experiences,' said Tiffany Cooper, Chief Development Officer at Aimbridge Hospitality.

Pointe Vista Holding and Hard Rock are working with state-of-the-art entities including Beck Group for construction, Oasis Amenities for the 11-acre Oasis Spring, Aimbridge for hotel operations, and advisory from Vandever Capital to create a highly desired worldclass destination.

For more information on the Hard Rock Hotel and Residences at Lake Texoma, visit HardRockHotels.com.

About Hard Rock:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/ licensed or managed Hotels, Casinos, Rock Shops, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction fortwoconsecutiveyears,and amongthetopUpperUpscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored threefold.HardRockwasalso honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large EmployerintheTravel&Leisure, Gaming,andEntertainment Industry. In the 2022 GlobalGamingAwards,Hard RockwasnamedLand-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol AssociatesInc.andSpectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB)andFitchRatings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.